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Why 2023 may have been the ‘year of Mac’ for Apple – Times of India


It’s not common to say this but this year perhaps its relevant: move over, iPhones. 2023 belonged to the Macs, and Apple went in a silicon-fuelled overdrive mode, launching a plethora of new models. It was a busy year as every few months, we got to see a new Macand that rarely happens with any Apple product. That itself is a worthy achievement to land the ‘year of the’ crown.But it wasn’t just about quantity as Apple emphasised on the quality with each passing Mac in 2023.
It was a whirlwind of M-series chips, MacBook Pros, MacBook Air, Mac mini and then some more.

M-series makes moves

If the ball was set rolling in November 2020 with the first M-series silicon chip, then 2023 was the year when Apple said “hasta la vista, Intel” new M2, and M3 processors, each one a flexing its muscles better than its predecessor.
Apple has almost made Intel-powered Macs a relic of the past. 2023 started with a bang as introducing the M2 Pro and M2 Max MacBook Pros on January 17. In hindsight, it looks like a surprise announcement as in October unleashed the M3-powered MacBooks.
Alongside the M2-powered MacBook Pros came the M2 Mac mini. In one sense, the Mac mini is the most budget-friendly Mac you can buy and it got a noteworthy upgrade, offering a suite of features at an enticing $599 price point. Boasting an array of ports, including integrated Ethernet, HDMI, a headphone jack, and a duo of Thunderbolt and USB-A ports, this compact machine proved to be quite a powerhouse. Apple also added a M2 Pro Mac mini to its lineup.


More power, more Macs

In June, Apple unveiled the Mac Pro that came with unheard of power. Also, the Mac Studio got the M-series treatment. The Mac Pro remains the most powerful Mac Apple makes. In 2023, it reached new levels of power. The new Mac Pro can also be configured with up to a massive 192GB of memory with 800GB/s of unified memory bandwidth.
The Mac Studio also got the raw power of M2 Max and M2 Ultra power, giving creatives a lot more processing power to get tasks done.
The belle of the ball, however, was the 15-inch MacBook Air. Apple hadn’t made a ‘big’ MacBook Air and there was skepticism whether the Air would lose its ‘airness’. Although obviously bigger and slightly difficult to carry around, the 15-inch MacBook Air could turn out to be a great move. It bridges the gap between the size and performance when compared to the MacBook Pro. The MacBook Air, according to Apple, has always been the “world’s most popular notebook”. The 15-inch MacBook Air will only add further credence to those claims.

Mac makes merry

The iMac — often looked as the middle sibling (doesn’t get too much preferential treatment) — made a triumphant return in 2023. From the sunshine yellow to the calming blue, there was an iMac to match every mood and enough power. The M3 iMac, with its retina display and zippy chip, proved that the all-in-one wasn’t just a thing of the past for Apple and is still a force to be reckoned with

Apple's New M3-Chip-Powered MacBook Pro Has Up To 42 Hrs Battery; iMac Now Twice As Faster

Apple also unleashed two more MacBook Pro models that come powered with the all-new M3 series processor. The M3 silicon brings additional power over its predecessor and Apple reduced the starting price of the MacBook Pro to make it relatively affordable. The M3 MacBook offer more than anyone is seeking in a ‘pro’ machine.
2023 wasn’t just about specs and sleek designs as Apple also repositioned the Mac as the one-stop-shop for creative pros. With tools like Logic Pro getting upgrades and apps like Final Cut Pro taking full advantage of the new silicon, Apple’s sending a clear message: if you’re serious about creating, the Mac should be the one you should buy. Not to forget, for the first time, Apple laid a lot of emphasis on gaming and Mac — two words that you rarely said in a sentence before this year.
So, was 2023 the year of the Mac? Undoubtedly. Apple poured its silicon heart and soul into its desktops and laptops, proving that the declining PC market won’t prove a deterrent for Apple.
Apple made less money on the Mac in 2023 as for two consecutive quarters the revenue declined. Still, Apple made 2023 a year Mac users won’t soon forget as its roster now has a Mac for almost every need and every kind of buyer.


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