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The viral Gucci Jackie bag has a proud India connection


In a cavernous room reverberating with dialects from all corners of Asia-Pacific, one particular section is causing an uptick in volume. It’s where the Gucci Jackie Bag — made over by the brand’s new creative director Sabato De Sarno in a variety of intoxicating styles — stands on ‘rosso’ red pedestals. We’re in Singapore looking at an Italian luxury brand, but I’ve discovered an unmistakable Indian connection. The embroidery on the begging-to-be-viral Gucci Jackie bag has been crafted in Mumbai, a stone’s throw away from the Vogue India office.

Vogue India’s Head of Editorial Content, Rochelle Pinto

The retro staple was first launched in 1961, and earned its street cred on the arm of Jackie Kennedy Onassis. It’s a money spinner in the all-important leather goods arsenal, which accounts for approximately 52% of the brand’s total revenue. And for Spring/Summer 2024, the Gucci Jackie bag is festooned with baubles big enough to distract passing cars.


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