In a cavernous room reverberating with dialects from all corners of Asia-Pacific, one particular section is causing an uptick in volume. It’s where the Gucci Jackie Bag — made over by the brand’s new creative director Sabato De Sarno in a variety of intoxicating styles — stands on ‘rosso’ red pedestals. We’re in Singapore looking at an Italian luxury brand, but I’ve discovered an unmistakable Indian connection. The embroidery on the begging-to-be-viral Gucci Jackie bag has been crafted in Mumbai, a stone’s throw away from the Vogue India office.
The retro staple was first launched in 1961, and earned its street cred on the arm of Jackie Kennedy Onassis. It’s a money spinner in the all-important leather goods arsenal, which accounts for approximately 52% of the brand’s total revenue. And for Spring/Summer 2024, the Gucci Jackie bag is festooned with baubles big enough to distract passing cars.