How AI features may ‘revive’ a declining PC market in 2024 – Times of India

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The PC market has had quite a few tough quarters in a row. According to a report by IDC, there has been an “unprecedented trend” in the PC market — two consecutive years of double-digit year-over-year drops. However, the research firm is optimistic about the market’s recovery. “Despite the short-term challenges, IDC continues to expect a market rebound in 2024 and beyond with many factors converging within the next two years,” said IDC in the report.
Two factors that may ‘revive’ the PC market
IDC believes that the integration of AI capabilities into PCs is expected to serve as a catalyst for upgrades, hitting shelves in 2024 and at first aimed toward certain segments of the enterprise PC market. “Over time, further advancement in use cases and cost reductions could spread to the broader market,” noted IDC.
Secondly, the vast and aging installed base of commercial PCs surpassing the four-year mark by 2024 is expected to necessitate a refresh, coinciding with the pressing demand to migrate toward Windows 11. The total PC market of 2024 should see growth of 3.4% compared to 2023, as per IDC.
Jay Chou, research manager for IDC Mobility and Consumer Device Trackers, said “While we still expect eight consecutive quarters of year-over-year volume declines from Q1 2022 through Q4 2023, it still pales to the 19 consecutive quarters of year-over-year PC declines from Q2 2012 to Q4 2016.”
He also added that notebooks are already at higher levels than 2019, signaling a sizable expansion of the notebook market even after COVID-induced purchases have subsided. “We maintain that factors like hybrid work, commercial refresh, and growth in premium PCs can lead to a compound annual growth rate of 3.1% from 2023 through 2027.”


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