Dell: We further modernised the Alienware and G-series gaming portfolios in the year 2023 – Times of India

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The year 2023 has been a significant year for the PC market globally as well as in India, marked by advancements in technology, design, and accessibility. Personal technology major Dell Technologies witnessed largely a sustained level of demand in India even as demand for Personal Computers (PCs) slumped globally. During the third quarter of the year 2023, Dell stood at No.3 position, holding market share of 14.6%.
Talking about the company’s performance during the year, Raj Kumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies, India, said, “Using technology to propel human progress has been our objective, and we have stayed ahead of the curve in doing it.”
The year 2023 saw PC brands launch sleek and stylish form factors with focus on mobility. On its part, Dell revamped its Alienware and G-series gaming lines with enhanced design language and powerful upgrades. The focus on aesthetics extended beyond gaming, with XPS and Inspiron laptops offering a variety of configurations. Over the last few years, gaming has transcended its niche status to become a mainstream phenomenon in India. The increasing availability of powerful hardware and a thriving national community have broken down gender barriers, making gaming a viable career path for many. This one can also say is the result of democratisation of technology and its potential to empower individuals from all walks of life.
“Offering a range of form factors, upgrades to the overall design language, and noteworthy software updates, we modernised the Alienware and G-series gaming portfolios. To address the changing demands of creators and learners, we launched a broad selection of devices under the XPS and Inspiron brands. The most significant thing is that we increased our efforts to create an omnichannel presence throughout the nation by adding two new gaming stores in Delhi and Kolkata and growing the number of Dell Exclusive Stores to over 600 across the country. To give all of our consumers a simple shopping experience, we also worked closely with our channel partners. As a consequence, Dell was awarded India’s most coveted brand for three consecutive years,” added Rishi.
Looking ahead to exciting times
As we stand on the cusp of another year, 2024, the PC market’s evolution promises to be even more exciting, fueled by advancements in AI, virtual reality, and other cutting-edge technologies. “As we begin a new year, our top priority will remain providing excellent products and enabling exceptional experiences for our customers. We’re also excited about the opportunity presented by emerging technologies to transform the PC industry, and we’ll keep looking for ways to bring value to all users,” said Rishi.



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