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Apple explores AI deals with news publishers – Times of India

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Apple has opened negotiations in recent weeks with major news and publishing organizations, seeking permission to use their material in the company’s development of generative artificial intelligence systems, according to four people familiar with the discussions.
The technology giant has floated multiyear deals worth at least $50 million to license the archives of news articles, said the people with knowledge of talks, who spoke on the condition of anonymity to discuss sensitive negotiations. The news organizations contacted by Apple include Conde Nast, publisher of Vogue and The New Yorker; NBC News; and IAC, which owns People, The Daily Beast and Better Homes and Gardens. The negotiations mark one of the earliest examples of how Apple is trying to catch up to rivals in the race to develop generative AI.
Some publishers contacted by Apple were lukewarm on the overture. After years of on-again-off-again commercial deals with tech companies like Meta, the owner of Facebook, publishers have grown wary of jumping into business with Silicon Valley. Several publishing executives were concerned that Apple’s terms were too expansive, according to three people familiar with the negotiations. The initial pitch covered broad licensing of archives of published content, with publishers potentially on the hook for any legal liabilities that could stem from Apple’s use of their content.
Apple was also vague about how it intended to apply generative AI to the news industry, the people said, a potential competitive risk given Apple’s substantial audience for news on its devices.



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